My job is to help health tech companies elevate their sales execution. As an expert in B2B sales strategy and enterprise customer acquisition, my goal it to empower founders and sales teams as they navigate the complex and confusing healthcare landscape. Through consulting, coaching, writing and my podcast, I try to guide emerging health tech companies toward building referenceable revenue, landing enterprise customers, and avoiding costly sales missteps.

I want to demystify the sales process for technology entrepreneurs by helping startups develop robust sales strategies, craft compelling value propositions, and create successful proof-of-concept pilots. Whether working directly with founders, mentoring through startup accelerators, or advising investor portfolios, my objective is to transform sales potential into measurable business growth.