Being a startup founder or entrepreneur is hard work. The responsibilities and obligations can seem to be endless. And one of the most critically important is sales.
If you’re getting ready to launch and haven’t talked to prospects, or you’ve got your first customers but can’t accelerate your sales, we know how to help. Let’s dive into the details and get your customer acquisition strategy on track.
Is this story familiar? A very capable software engineer has a great idea. And decides to build out that idea.
The result is a disruptive product that is beautifully designed, incredibly robust, and is cost effective. It’s so good that it should sell itself. Except it doesn’t.
Of course, the solution still needs to be sold. And that’s true of every solution. The founder still needs to sell it. You can read the sales and marketing books, listen to podcasts, but still feel stuck, frustrated and lost. How do you get started, get momentum, and get customers to succeed and tell their peers?
This founder then talked to us. We quickly dug into the sales process, defined the specific customer benefits, and determined a simple, actionable sales strategy. One that focused on fundamentals and allowed the founder to leverage their unique selling strengths.
As a founder, you are the sales leader for the enterprise. Let us help you leverage your unique sales strengths and accelerate your sales momentum.
Ultimately, sales success comes down to fundamentals. It doesn’t have to be complicated. It’s often just basic skills routinely executed.
But it helps to have the right mindset and approach. Sales Craft explains the mindset and summarizes these core sales skills. Simply and efficiently. So you can focus and execute as the sales leader your company needs.
Early-stage founders, consultants, solopreneurs and creators need selling. You need to know your customers, understand the requirements, hear objections firsthand, ask the questions and develop those critical early relationships.
And you can’t wait until the solution is ready. Those conversations need to happen now.
Don’t fixate on MVP or Product/Market Fit. Let’s uncomplicate your sales process and get your next customer, but the right next customer. And then the next right customer.
We can’t promise that sales is easy, but we can make it easier. And make you an effective sales leader.
Weekly sales advice, stories, case studies and deal breakdowns.
The emphasis is on digging into the B2B sales process. For founders. By a fellow founder who understands firsthand how important sales execution is.
@newsbundler This way, you can speak more to their issues and goals. The conversation that follows will be more productive. Plus, you'll be able to qualify them. You'll know whether they are a good fit for your offer. This is all part of your discovery and qualification process.Read More
@newsbundler Hey Matthias! This is good. I might start by asking a few questions to learn more. "How is their subscription growth going?" "What is working? And what isn't?" "How many subscribers would they like to have? And by when?" more>>Read More
@thelyonshow @YouTube Thanks for having me as a guest, Robert! And for listeners, reach me at: Brendan McAdamsRead More
@jarheadmarine1 I knew it!Read More
@onejasonknight I feel weird liking this tweet...Read More
RT @TechnicallyBMR: "Most people think VCs are rich," @MacConwell told @Technical_ly. "Typically you have to have a decent sum of money to…Read More
@rickywrites Great advice, but maybe in this order? • Do some research on what people want (Ahref content explorer) • Solve people's problem using content (Writing, Social Media) • Go one step beyond & suggest a product (Affiliate) • Build a website (Domain, Hosting, WordPress)Read More
@agazdecki How many should you be in? (Asking for someone that doesn't like Slack.) BTW, you were great on @nathanbarry's podcast.Read More
@jarheadmarine1 But this tweet is one of those things though...right?Read More
@rezzz Plus, it extends your lifespan. Which is nice.Read More