If you’re looking to get better at B2B sales, simplify your process, and grow your revenue faster, you’re in the right place.
I’m Brendan McAdams and over the last 10+ years, I’ve helped dozens of founders recognize, attack and overcome the very common challenges unique to early-stage startups:
As a founder, you are the sales leader for the enterprise. Let us help you leverage your unique sales strengths and accelerate your sales momentum.
Is this story familiar? A very capable software engineer has a great idea. And decides to build out that idea.
The result is a disruptive product that is beautifully designed, incredibly robust, and is cost effective. It’s so good that it should sell itself. Except it doesn’t.
Of course, the solution still needs to be sold. And that’s true of every solution. The founder still needs to sell it. You can read the sales and marketing books, listen to podcasts, but still feel stuck, frustrated and lost. How do you get started, get momentum, and get customers to succeed and tell their peers?
This founder then talked to us. We quickly dug into the sales process, defined the specific customer benefits, and determined a simple, actionable sales strategy. One that focused on fundamentals and allowed the founder to leverage their unique selling strengths.
Targeted short-term engagements specifically designed to define and tackle your exact sales and marketing challenge.
The outcome of the workshop is a personalized, actionable plan that will work for your organization.
Our specialty. Founders get direct access to me on any sales, growth, or revenue topic (nothing is off the table!)
The objective is growth, progress and action. Coaching with accountability. It’s having an experienced sales executive on staff when you need one.
Focused training workshops specific to your sales team needs. Get consistent and measurable sales process, strategy, and customer identification.
The outcome is a sales team focused on the right accounts, talking to the right people, with the right message.
Brendan was able to quickly understand our business, identify our competitive advantages and unique differentiators, and uncover our sales blind spots. He then worked collaboratively with our team to identify our company’s real strategic opportunities. Brendan knows B2B sales, and we’ve already reengaged him to keep the momentum going
CEO, BPO Global
Brendan is that rare breed of people who has a lifelong experience in B2B enterprise sales and an affinity for technology and digital tools. Having also published a book on his subject matter – this is an insightful read. I’d recommend him and his thinking for any coaching, training or troubleshooting issues you may have, either as an individual or for your sales teams.
Founder & Group CEO, SearchDigital
I spoke to Brendan about how to approach investment and startup finances. His response was illuminating and thought-provoking because it was so simple, yet effective. In just a thirty-minute conversation, I gained access to several actionable steps toward delivering value for my customers and growing my business.
Brendan McAdams is the consummate professional, someone with great and valuable enterprise and start-up sales expertise. He is a gifted author and teacher, who conveys a lot of his wisdom in Twitter posts and his Let’s Chat Sales podcast. He is thoughtful and customer-focused, someone who has helped many founders and other businesses find a pathway to successful sales operations. He has literally changed how I look at sales in profound ways.
CEO, Breakthrough Solutions
Brendan gets up to speed quickly, analyzes business opportunities and obstacles, and provides immediate and actionable insights. And he does it in simple, achievable steps. If you’re looking for a B2B sales coach combined with a business consultant, you should be talking to Brendan.
Just finished a 30 min chat with @brendanmcadams and honestly, that was one of the best 30 mins I’ve spent in a while. Super helpful. A pleasure to converse with. Thank you @myfriendjanine for making that connection. It was powerful.
Weekly sales advice, stories, case studies and deal breakdowns. The emphasis is on digging into the B2B sales process. For founders by a fellow founder who understands firsthand how important sales execution is.
Let me know what your interest, issue or question is and I will get right back to you.