Being a startup founder or entrepreneur is hard work. The responsibilities and obligations can seem to be endless. And one of the most critically important is sales.
If you’re getting ready to launch and haven’t talked to prospects, or you’ve got your first customers but can’t accelerate your sales, we know how to help. Let’s dive into the details and get your customer acquisition strategy on track.
Is this story familiar? A very capable software engineer has a great idea. And decides to build out that idea.
The result is a disruptive product that is beautifully designed, incredibly robust, and is cost effective. It’s so good that it should sell itself. Except it doesn’t.
Of course, the solution still needs to be sold. And that’s true of every solution. The founder still needs to sell it. You can read the sales and marketing books, listen to podcasts, but still feel stuck, frustrated and lost. How do you get started, get momentum, and get customers to succeed and tell their peers?
This founder then talked to us. We quickly dug into the sales process, defined the specific customer benefits, and determined a simple, actionable sales strategy. One that focused on fundamentals and allowed the founder to leverage their unique selling strengths.
As a founder, you are the sales leader for the enterprise. Let us help you leverage your unique sales strengths and accelerate your sales momentum.
Ultimately, sales success comes down to fundamentals. It doesn’t have to be complicated. It’s often just basic skills routinely executed.
But it helps to have the right mindset and approach. Sales Craft explains the mindset and summarizes these core sales skills. Simply and efficiently. So you can focus and execute as the sales leader your company needs.
Early-stage founders, consultants, solopreneurs and creators need selling. You need to know your customers, understand the requirements, hear objections firsthand, ask the questions and develop those critical early relationships.
And you can’t wait until the solution is ready. Those conversations need to happen now.
Don’t fixate on MVP or Product/Market Fit. Let’s uncomplicate your sales process and get your next customer, but the right next customer. And then the next right customer.
We can’t promise that sales is easy, but we can make it easier. And make you an effective sales leader.
Weekly sales advice, stories, case studies and deal breakdowns.
The emphasis is on digging into the B2B sales process. For founders. By a fellow founder who understands firsthand how important sales execution is.
@HHasapes @JBBC Be vigilant. You need to be your health advocate. And I wish you the very best!Read More
RT @AaronOrendorff: Tip though — especially if anybody knows the founder: let me transform (1) the PDF into a long-form page, (2) blow it o…Read More
@AaronOrendorff @ReadySetJUDY I'm not a DTC guy... so it's always fascinating to learn new stuff from you, Aaron. Keep up the great work!Read More
RT @AaronOrendorff: Said it before; I’ll say it again … @ReadySetJUDY’s SMS + content marketing game is the DTC ecommerce 🏆 gold standard h…Read More
@kylekrzeski Don’t get me wrong. Having a big audience to start with is a huge advantage. If you have that, you are way ahead. Just saying that you shouldn’t let not having that audience keep you from starting…Read More
@JBBC My pleasure, Marie.Read More
@HHasapes @JBBC Not impossible these days with the internet. This can get you started.Read More
@kylekrzeski No argument. But nothing confirms that you’re on the right path better than people paying for something. And you can start now.Read More
@RobbieCrab @MattMHarriman https://t.co/PQ0w7jUQ2TRead More
@MattMHarriman @RobbieCrab Speechifying in public. I love it!Read More