Being a startup founder or entrepreneur is hard work. The responsibilities and obligations can seem to be endless. And one of the most critically important is sales.
If you’re getting ready to launch and haven’t talked to prospects, or you’ve got your first customers but can’t accelerate your sales, we know how to help. Let’s dive into the details and get your customer acquisition strategy on track.
Is this story familiar? A very capable software engineer has a great idea. And decides to build out that idea.
The result is a disruptive product that is beautifully designed, incredibly robust, and is cost effective. It’s so good that it should sell itself. Except it doesn’t.
Of course, the solution still needs to be sold. And that’s true of every solution. The founder still needs to sell it. You can read the sales and marketing books, listen to podcasts, but still feel stuck, frustrated and lost. How do you get started, get momentum, and get customers to succeed and tell their peers?
This founder then talked to us. We quickly dug into the sales process, defined the specific customer benefits, and determined a simple, actionable sales strategy. One that focused on fundamentals and allowed the founder to leverage their unique selling strengths.
As a founder, you are the sales leader for the enterprise. Let us help you leverage your unique sales strengths and accelerate your sales momentum.
Ultimately, sales success comes down to fundamentals. It doesn’t have to be complicated. It’s often just basic skills routinely executed.
But it helps to have the right mindset and approach. Sales Craft explains the mindset and summarizes these core sales skills. Simply and efficiently. So you can focus and execute as the sales leader your company needs.
Now.
Early-stage founders, consultants, solopreneurs and creators need selling. You need to know your customers, understand the requirements, hear objections firsthand, ask the questions and develop those critical early relationships.
And you can’t wait until the solution is ready. Those conversations need to happen now.
Don’t fixate on MVP or Product/Market Fit. Let’s uncomplicate your sales process and get your next customer, but the right next customer. And then the next right customer.
We can’t promise that sales is easy, but we can make it easier. And make you an effective sales leader.
Weekly sales advice, stories, case studies and deal breakdowns.
The emphasis is on digging into the B2B sales process. For founders. By a fellow founder who understands firsthand how important sales execution is.
@MacConwell Drag racing? What, you have something against turning?
Read More@jessievbreugel Looks good. I like the three options.
Read More@jspector 100%. And...This isn't radically different from how founders should think about acquiring their first customers.
Read More@jessievbreugel Different customer types, different needs... so, why not?
Read MoreRT @etcbaltimore: Hello startup folks... @ubaltmain is having their Pitch Competition on April 21st. And you should attend! Details and re…
Read More@caan_al Doing so makes the sales process easier, and founders needs sales wins early. (And this tends to get more of the right first customers... IF they narrow their focus.)
Read More@funder What took so !@#$ long???
Read More@arvidkahl That's the direction I'm headed in. (Feel free to share details.)
Read More@joshmanders I love physical notebooks. Writing on paper causes me to remember more, and I can search thru them quickly. (But I am trying out the Apple Pencil... and it's pretty cool.)
Read More@agazdecki What?! No business cards???
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