When a Sales Rep Is Stuck — and You Can’t Afford to Wait
Gain clarity on your healthcare sales potential
If you're dealing with a capable-but-stuck rep who's not producing, you're not alone. Health tech sales is different—and your coaching solution should be too.
You’ve got a rep who’s stuck. Maybe more than one. They’re capable, they’re showing up, they’re trying—but they’re not producing.
And because of all the demands and responsibilities you're managing, you can't invest the time and attention they need to get over the hump and start delivering on their potential.
To senior management, it looks like a simple problem with a simple fix: fire the rep and move on.
But you know it’s not that easy.
You’ve already made the investment—onboarding, training, time. The rep has potential. They know the product. They want to succeed. But healthcare sales is complex. Long cycles. Cross-departmental buyers. Executive decision makers. A misstep anywhere can stall the deal.
The Cost of a Stalled Rep
> One rep drags down team performance
> Pressure from execs and board
> VP ends up pushing harder on top reps
It's Not Just a Sales Problem — It’s a Leadership Problem
> One rep drags down team performance
> Pressure from execs and board
> VP ends up pushing harder on top reps
A Smarter, Faster Way to Fix It
If you're dealing with a capable-but-stuck rep who's not producing, you're not alone. Health tech sales is different—and your coaching solution should be too.
Fast diagnostic
Healthcare-specific coaching
60–90 day time-boxed plan
Full visibility + no handholding required
Outcome-based structure
What the Engagement Looks Like
1
Assess First, Decide Second
Evaluate rep, territory, pipeline. Is this fixable?
2
Co-create a sales strategy
60–90 day structure, expectations aligned with sales leadership.
3
Coach + Execute
Weekly sessions, deal reviews, sales call tune-ups, healthcare buyer mapping.
4
Track Progress + Feedback
VP visibility via updates and milestone reviews.
3
Outcome-Based Structure
Investment based on program length + performance goals
The Options
Replace Your Sales Rep
Recruiting: $25,000
Ramp-up: $5,000–$10,000
Exec time: $8,000
Misc. onboarding: $2,000
With the Program
Fraction of that cost
Faster ramp-up
Salvaged pipeline
Performance-based fee structure