Discover why likability is a critical but often overlooked factor in B2B sales success—especially in healthcare. Learn 7 key questions to improve trust, build rapport, and close more deals.

The next time a customer asks about your solution, resist the urge to deliver a long-winded explanation. Instead, offer the Minimum Viable Answer—the most concise, complete response that directly addresses their question.

A guide for founders, sales leaders, and startup teams ready to level up — especially in health tech

Great salespeople remove obstacles, clear confusion, and guide customers smoothly to confident decisions.