We help health tech companies get their ideal customers. Faster.
Healthcare is slow, bloated and risk-averse.
We help you navigate it, get traction, and accelerate.
Trusted by industry-leading companies
Innovation.... and Obstacles: The $4.3 trillion U.S. healthcare industry stands at a crossroads, burdened by its colossal size and complexity.This presents a unique set of challenges - and opportunities - for early-stage health tech companies.At Kiinetics, we understand that customer acquisition, sales momentum, and scalable growth are not just goals; they are necessities for success in this dynamic environment.
Why Kiinetics
Focus on Results
We are all about traction, momentum and making you and your clients successful. Our attention and effort focus on measurable, meaningful and repeatable sales results.
Emphasize Action
Healthcare is complicated, but that doesn’t mean your sales efforts need to be. We make your sales process and execution streamlined and customer-centric, allowing you to qualify, achieve alignment, and implement faster.
Accountability
Our approach emphasizes customer engagement and alignment, sales pipeline, deal velocity, contracting and implementation, all of which are critical to your funding, revenue, hiring and growth objectives.
Expertise
That Drives Results
Our niche is Health Tech: We specialize in compressing sales cycles, boosting the frequency of client acquisition, and ensuring the repeatability of client success. We help you navigate the industry's complexities and challenges, make fewer mistakes, reduce wasted effort on unqualified opportunities, and get you sales traction.
Empowering
Teams for Success
For Executives and Sales Teams: We provide more than just advice. We equip your teams with actionable insights into the operational dynamics of healthcare organizations. Our support extends to defining custom strategies and tactics that not only enhance sales execution but also significantly increase sales velocity and customer success.
Proven
Sales Framework
The MAPS Process: Our impact is anchored by a proven and actionable sales methodology. This framework is supported by a comprehensive suite of resources - workshops, real-world examples, case studies, videos, and actionable templates - all designed to fortify your sales strategy and execution.
Your Partner
in Sales Success
Your Partner in Growth: At Kiinetics, we're don't simply coach and consult. We're your partners in the journey towards excellence in health tech sales. We're committed to transforming your sales challenges into remarkable success stories.
What Clients Say
“Brendan significantly enhanced both our sales strategy and our execution to enormous effect, enabling our sales team to sell higher into our enterprise health plan clients and structure much bigger, more strategic relationships and contracts.”
Maridy McGinnis
CEO, AllMed Healthcare Management
“We leveraged Brendan’s deep health plan knowledge and sales expertise to accelerate our discovery process, refine our customer acquisition strategy, and execute a comprehensive marketing, lead gen, and sales campaign, saving us months of effort and avoiding costly missteps, and dead ends. We can’t recommend Brendan enough.”
Rick Lee
CEO, Healthrageous
“Brendan was able to quickly understand our business, identify our competitive advantages and unique differentiators, and uncover our sales blindspots. He worked
collaboratively with our team to identify and advance our company's real strategic opportunities.”
Beth Pride
CEO, BPE Global
Let's Redefine
Health Tech Sales Together.
Get Your Sales Objectives
On Track in 90-Minutes
You’re good at what you do. That’s not the issue.But selling in the healthcare industry is complicated, frustrating, and often seemingly irrational. And that costs you time, energy and resources. All of which are in short supply and need to be applied effectively.
Your problems aren't unique:
Healthcare is a beast. It’s a hairball of companies, regulations, history, competing interests, complicated business models, and more...And navigating through all this can be a nightmare.
Where do you start?
How do you sell to them?
How do you find the right customers?
How do you ensure success?
What resonates?
And how do you do all this faster, more effectively, and without delay?
So you can achieve your customer acquisition, success, and revenue goals.
These are common challenges, and figuring them out alone only makes them more formidable.
That’s where
the HTS Strategy Session
comes in.
This 90 minute working session is specifically designed to maximize the time, effort, expertise and investment you’ve made to achieve the results you have set for yourself and your business.As a recent client described the impact of an HTS Strategy Session put it,
“It’s like someone providing you with
the exact roadmap right when you need it..”
What You Can Expect With An HTS Strategy Session
An HTS Strategy Session is a 90-minute video working meeting with a specific framework designed to identify your business landscape, challenges and objectives, and then move from your current sales situation to an understanding, vision, and concrete plan of action to get you to where you want to be.Throughout the call, there will be a series of questions and discussion to identify obstacles, opportunities and actionable steps necessary to create sales momentum and traction. This will be documented and delivered as a strategic/tactical plan in real-time that’s tailored to address your specific goals and challenges.
The HTS Strategy Session will provide you with:
Clear, more in-depth understanding of your current state, the challenges and contingencies that are impacting your sales progress
Detailed plan of action complete with process, approach, reasoning and expected outcomes that your and your team can implement to drive sales effectiveness and results.
Stronger vision of how to better support your ideal customers, enhance your messaging and communication, and increase the effectiveness and appreciation of your offer.
All of which will combine to make you and your team more efficient, effective and competitive.
You’ll also receive a complete recording of the session, written transcript, the Strategy Session Action Plan document we create together during the call, and any other support materials offered.
To Schedule An HTS Strategy Session
As highlighted by clients (below), an HTS Strategy Session will make an outsized impact on your sales execution.But I don’t do many. And the cost today is $500 for the session. And they are limited to B2B health tech companies, founders and sales professionals.If you want to learn more or would like to book a session, contact me at brendan@kiinetics.com
What Clients Say
“Working with Brendan was an absolute delight!
He went above and beyond in every way and it was obvious how much he cared about me…my business…and my success.
His practical, actionable framework and insights helped me and my team and I see a clear approach to more effective sales engagement and customer buy-in…which will no doubt yield a massive increase in revenue and customer success.
Booking Brendan for a deep dive session was well worth the time and money investment.”
– TBD
Engagement Discovery Session
You’re good at what you do. That’s not the issue.
But selling in the healthcare industry is complicated, frustrating, and often seemingly irrational. And that costs you time, energy and resources. All of which are in short supply and need to be applied effectively.
You’re not unique:
Healthcare is a beast. It’s a hairball of companies, regulations, history, competing interests, complicated business models, and more...And navigating through all this can be a nightmare.
Where do you start?
How do you sell to them?
How do you find the right customers?
How do you ensure success?
What resonates?
And how do you do all this faster, more effectively, and without delay?
So you can achieve your customer acquisition, success, and revenue goals.
These are common challenges, and figuring them out alone only makes them more formidable.
That’s where the HTS Strategy Session comes in.
This 90 minute deep dive is specifically designed to maximize the time, effort, expertise and investment you’ve made to achieve the results you have set for yourself and the business.
As a recent client described the impact of an HTS Strategy Session put it,
“It’s like someone providing you with the exact roadmap right when you need it..”
What You Can Expect With An HTS Strategy Session
An HTS Strategy Session is a 90-minute video call that uses a specific framework to identify your business landscape, challenges and objectives, and then move from your current sales situation to an understanding, vision, and concrete plan of action to get you to where you want to be.Throughout the call, there will be a series of questions and discussion to identify obstacles, opportunities and actionable steps necessary to create sales momentum and traction. This will be documented and delivered as a strategic/tactical plan in real-time that’s tailored to address your specific goals and challenges.
The HTS Strategy Session will provide you with:
Clear, more in-depth understanding of the current state, the challenges and contingencies that are impacting your sales progress
Detailed plan of action complete with process, approach, reasoning and expected outcomes that your and your team can implement to drive sales effectiveness and results.
Stronger vision of how to better support your ideal customers, enhance your messaging and communication, and increase the effectiveness and appreciation of your offer.
All of which will combine to make you and your team more efficient, effective and competitive.
You’ll also receive a complete recording of the session, written transcript, the Strategy Session Action Plan document we create together during the call, and any other support materials offered.
To Schedule An HTS Strategy Session
As highlighted by clients (below), an HTS Strategy Session will make an outsized impact on your sales execution.But I don’t do many. And they are limited to B2B health tech companies, founders and sales professionals.If you want to learn more or would like to book a session, contact me at brendan@kiinetics.com
What Clients Say
“Working with Brendan was an absolute delight!
He went above and beyond in every way and it was obvious how much he cared about me…my business…and my success.
His practical, actionable framework and insights helped me and my team and I see a clear approach to more effective sales engagement and customer buy-in…which will no doubt yield a massive increase in revenue and customer success.
Booking Brendan for a deep dive session was well worth the time and money investment.”
– TBD
Custom Solution
You’re good at what you do. That’s not the issue.
But selling in the healthcare industry is complicated, frustrating, and often seemingly irrational. And that costs you time, energy and resources. All of which are in short supply and need to be applied effectively.
You’re not unique:
Healthcare is a beast. It’s a hairball of companies, regulations, history, competing interests, complicated business models, and more...And navigating through all this can be a nightmare.
Where do you start?
How do you sell to them?
How do you find the right customers?
How do you ensure success?
What resonates?
And how do you do all this faster, more effectively, and without delay?
So you can achieve your customer acquisition, success, and revenue goals.
These are common challenges, and figuring them out alone only makes them more formidable.
That’s where the HTS Strategy Session comes in.
This 90 minute deep dive is specifically designed to maximize the time, effort, expertise and investment you’ve made to achieve the results you have set for yourself and the business.
As a recent client described the impact of an HTS Strategy Session put it,
“It’s like someone providing you with the exact roadmap right when you need it..”
What You Can Expect With An HTS Strategy Session
An HTS Strategy Session is a 90-minute video call that uses a specific framework to identify your business landscape, challenges and objectives, and then move from your current sales situation to an understanding, vision, and concrete plan of action to get you to where you want to be.Throughout the call, there will be a series of questions and discussion to identify obstacles, opportunities and actionable steps necessary to create sales momentum and traction. This will be documented and delivered as a strategic/tactical plan in real-time that’s tailored to address your specific goals and challenges.
The HTS Strategy Session will provide you with:
Clear, more in-depth understanding of the current state, the challenges and contingencies that are impacting your sales progress
Detailed plan of action complete with process, approach, reasoning and expected outcomes that your and your team can implement to drive sales effectiveness and results.
Stronger vision of how to better support your ideal customers, enhance your messaging and communication, and increase the effectiveness and appreciation of your offer.
All of which will combine to make you and your team more efficient, effective and competitive.
You’ll also receive a complete recording of the session, written transcript, the Strategy Session Action Plan document we create together during the call, and any other support materials offered.
To Schedule An HTS Strategy Session
As highlighted by clients (below), an HTS Strategy Session will make an outsized impact on your sales execution.But I don’t do many. And they are limited to B2B health tech companies, founders and sales professionals.If you want to learn more or would like to book a session, contact me at brendan@kiinetics.com
What Clients Say
“Working with Brendan was an absolute delight!
He went above and beyond in every way and it was obvious how much he cared about me…my business…and my success.
His practical, actionable framework and insights helped me and my team and I see a clear approach to more effective sales engagement and customer buy-in…which will no doubt yield a massive increase in revenue and customer success.
Booking Brendan for a deep dive session was well worth the time and money investment.”
– TBD
Sales Craft isn't like most sales books.
It doesn’t propose a new sales process or a ‘system to 10X your income.'Instead, it provides both the new B2B sales rep and the seasoned sales professional with a breadth actionable tips and useful practices to enhance sales effectiveness.Quick. Efficient. Practical.
About the book
Presented in a series of short chapters, each covering one fundamental idea, Sales Craft is written for the experienced professional committed to constant improvement and for the new salesperson looking to get up-to-speed as quickly as possible.The ideas and practices presented throughout the book are proven and practical, and illustrated with sales stories from years of enterprise sales experience across telecom, financial services and healthcare verticals.Ultimately, success in sales is no different than success in any endeavor - it's about continuous incremental improvement and building on fundamental skills.And that is what Sales Craft is all about.
How We Help
Program Overview
The $4.3T US healthcare industry is enormous, sluggish, bloated and in dire need of innovation and disintermediation. For these reasons, customer acquisition, sales momentum and scaling are fundamental challenges for every early-stage business. This program is specifically designed for early-stage health tech startup teams looking to compress sales cycles, increase the speed and frequency of customer acquisition, ensure customer success and repeatability, and decrease mistakes and wasted effort focusing on unqualified opportunities.The HTSB program is specifically designed to equip executive and sales teams with a deeper and more actionable understanding of how healthcare organizations operate. Each session also can function as a stand-alone discussion/workshop with examples, case studies, handouts and other sales support resources.
90 minutes
If you're looking to increase sales, improve client engagement, scale sales efforts, or simply can't get traction, book a working session and let us help.
Book an Engagement
Discovery Session
30 minutes
If you're investing in startups and have a portfolio company that could use sales guidance, coaching and accountability, let's talk.
15 minutes
Every situation has its own circumstances, challenges and opportunities. If you require something more custom, book a quick call.
About Us
We're here to help you get your ideal customers faster. And then ensure customer success and repeatability.
FAQs
What are you good at? And what wouldn’t I hire you for?
+
We’re strongest with complex enterprise and B2B sales. I’ve worked extensively in telecom, financial services, enterprise software, and healthcare. And I’ve taught several startup courses, been an Entrepreneur-in-Residence and ran an accelerator, so accustomed to the challenges that early-stage startups face as well as those of more established health tech ventures. Across this landscape, I think I’m skilled at understanding, simplifying and improving sales processes and execution.You wouldn’t hire us for B2C or DTC companies (and if you did, we’d encourage you to consider approaching those markets with a B2B strategy because, “When you have a hammer...”) Also not an expert in retail or physical businesses (e.g. restaurants, dry cleaning, apparel), nor would you hire us for broad-based marketing campaigns or mass lead generation.
How do you work?
+
It depends. You should probably start with a Strategy Session. This page explains it in more depth, but essentially it’s a chance to dive into a specific sales challenge or issue you’re having and get a detailed plan of action to address it.The other standard option is to work on a longer-term engagement. In this capacity, I work with your company in a combined ‘sales strategy/sales management’ role, helping with whatever needs attention: sales messaging, customer identification and discovery, qualification, mapping and articulating the customer journey, scaling and process, accountability, etc.That said, while there are obvious patterns and similarities among health tech companies, we focus specifically on what you need. So if that’s a training session or individual coaching or compensation plans or whatever, let us know. If we can’t help you, we’ll tell you.
What part(s) of the bloated healthcare can you help with?
+
Health plans, health systems, and pharma. More specifically, we have deep experience with: patient-, consumer- and physician-facing solutions; revenue-cycle management and claims adjudication systems; hospital marketing and visibility; physician referral and patient engagement; Medicare, Medicaid and commercial plans; PBMs and pharmacy.
We’re not experts with device manufacturing or drug development, and we’re of little help when it comes to dealing with the FDA.
What if I have other questions?
+
Email us. We’ll respond quickly and succinctly. And you can book a quick call if that’s better.
Have a question or comment?
Hi {{form01.name}},Thanks for your inquiry. We'll follow up shortly with a non-automated response.In the meantime, feel free to respond to this email with more detail.And if you're a health tech investor looking to discuss how we might help one of your portfolio companies accelerate their sales, you can book a call here.Cheers,Brendan