Founders and Sales

If you’re a founder (or a bootstrapper or solopreneur), keep reading. I have a Public Service Announcement for you. You need to know how to sell, and you need to be selling. Yes, we understand. You’re busy. You have a solution to craft, pressure to deliver, people to deal with and a company to run. […]

Sales Fundamentals: Triangulation

As any given sales opportunity gets bigger, more strategic or expands across multiple divisions, it inevitably becomes more complicated to manage and more difficult to close. Every new variable brings with it the possibility of more potential, but also greater risk of loss or delay. Among the potential headaches you should anticipate include: New players […]

Simple Steps to Better Sales Calls: Maintain the Momentum

Maintain the Momentum Now all you need to do is keep moving forward. Success in sales, like in most things, is largely defined by momentum. Continuing to push forward. In my experience, sales isn’t about goals. Sure, you likely have quotas or sales targets, and you should certainly set personal goals for yourself. But sales […]

Simple Steps to Better Sales Calls: Follow up Immediately

Follow up Immediately          Your sales call or meeting is now over. You’ve got things to do, and chances are your customer does as well. Summarize them and send a follow up email. Something like this, perhaps: Jim, Good meeting. Lots of excellent discussion, and was fascinated to learn that the company […]

Simple Steps To Better Sales Calls: Give Time Back

Give Time Back This one is easy. Or it should be. Take only the time that you need. And give the rest back. Do you know what they call a productive meeting that is an hour on the books, but wraps up ten or fifteen minutes. It’s a gift. It’s an opportunity to squeeze in […]