Sales for Founders

Your Price Is Too High

“Your price is too high” is an indication that you need to work on your sales discovery, if only to streamline your sales efforts and make it easier for customers to say ‘yes.’

Do You Jump?

Leaving the perceived safety of company employment isn’t for everyone. And it warrants some serious thinking before making the leap. But for many people, that opens up almost infinite opportunity.

VC Pitches and Customer Presentations

Let’s clear something up. There are pitches to VC investors and then there are sales presentations to potential customers. Do not be confused. They are NOT the same thing. With a VC pitch, you are presenting a consistent, structured story to one or more smart, hardened, calculating and time-constrained people evaluating you by way of …

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