March 2022
Founders and Sales
The good news? Founders can make excellent sales leaders. You have deep product knowledge, authority and credibility, and can move quickly and decisively. And you can be better at it than you probably give yourself credit.
Big B2B Sales Is Not for Everyone
Selling to large enterprises is hard. Sales cycles are protracted and unpredictable. Product requirements will be extensive and demanding. You’re selling to multiple different personalities, functions, and agendas.