September 2020

Sales Tip: Have Reasons to Reconnect

To keep the sales process moving forward, you need to keep the conversation going. To do that, you need to be proactive. And one solid way to do that is to create reasons to reconnect with your customer. This isn’t complicated, but it requires some preparation. And execution. To create opportunities to reconnect, consider the …

Sales Tip: Have Reasons to Reconnect Read More »

Sales Fundamentals: Cold Email

Cold emails work, especially if they’re not cold. I got hit up by a start-up founder with a cold email in response to a post I placed on @IndieHackers. It’s worth sharing as it’s a great example of how to start a sales conversation. “Hi Brendan, I found your answers on Indiehackers quite interesting and …

Sales Fundamentals: Cold Email Read More »

Companies ≠ Customers

Just as you wouldn’t confuse your job with your career, don’t confuse companies and customers. You might have a list of companies that make up your territory, but it is always the people at these companies that buy. Here’s the simple math: Companies ≠ People Customers = People Over the course of your rich and …

Companies ≠ Customers Read More »

Sign up to get sales tips, sales tools, and updates!